There seems to be a favorite type of blog post addressed to the new social media user: “What To Do On… (name of social media network).” Along with blog posts, there are FAQs on almost every forum, listserv, and social network. Why do we need these posts? Each participatory media has its own culture and cultural norms. Part of the beauty of participatory media is that the participants actually want you to participate and reap the benefits of participation.
The culture of each social media network is entirely different. I would never write a blog comment with the same informality with which I’d write on a Facebook Wall. Not even to the same person. A Facebook friend always starts his updates with “…has just updated his professional blog. Check it out!” He acts similarly on Twitter. He doesn’t know that participatory media means…participating and not advertising. A little bit of cultural orientation would probably increase his business three-fold.
Non-profits often make the same mistakes as people. Many smaller non-profits that I work with are just beginning to dive into social media, but are intimidated by the cultures. They want to engage meaningfully, but don’t know how to start.
I want you to create meaningful conversations with your stakeholders. I have compiled a list of etiquette and cultural orientation advice about using each of the major social media networks and tools on the web.
Enjoy and, if you appreciate these tips, pass them along. If you have additional links or tips, please let me know. I look forward to conversing with you on the web!
14-Point Guide to Twitter Effectiveness (and culture):Writing My Twitter Etiquette Article: 14 Ways to Use Twitter Politely
Chris Brogan: Social Media Is No Place for Robot Behavior
Great cultural tips from Twitip (and a good twitter resource): Use Twitter for Your Business the Right Way
Good overview of blog etiquette: Blog Etiquette
The cultural norms for blog comments: Blog Etiquette and Commenting
Nice roundup of blog etiquette from several blogs: Blog Etiquette or Blogtiquette
Good tips on making your blog look & conform to the cultural norm: 10 Mistakes That Could Be Killing Your Blog
Culture of blog linking: Why No One Links to Your Blog
A whole blog only about Facebook etiquette here!
A personal coach’s experience of the two cultures: Twitter vs. Facebook culture
Friending on Facebook: The Facebook Commandments
Facebook etiquette for the college crowd:The Dormdelicious Guide to Facebook Etiquette
Suite 101 Roundup: MySpace Etiquette Tips
Nice perspective from the college crowd: Cyber Etiquette: The Do’s and Don’ts of MySpace
Bebo and MySpace etiquette: Bebo and My Space–Yes, My Love…There are Rules
From a reputation management expert’s perspective for both the business and the individual LinkedIn Etiquette: Five Do’s and Don’ts
Good LinkedIn and Networking Etiquette Post: Etiquette for LinkedIn and the Professional Networking World
From LinkedIn Blog: 7 Rules of LinkedIn Etiquette
Social Bookmarking Etiquette
Mashable’s great tips on using StumbleUpon and understanding its community: How to Get the Most Out of StumbleUpon
Thoughtful guide to social bookmarking etiquette, in general: Social Bookmarking Etiquette
YouTube Etiquette: Be A Good YouTube Commenter
Podcast Etiquette: How To Make Your Guest Look Like a Star
Very comprehensive overview of Podcast Culture (note: cannot find more recent information): Podcast Culture — Made by Podcasters
What NOT To Do On Social Media Sites
Interactive Insight Group’s Superlist of What Not to Do
What not to do with each social media tool: The Ultimate Social Media Etiquette Handbook
Interactive Insights Group’s 100 Resources to Boost Your Social Media Savvy in 2009 is a wonderful resource for using social media.